Craft Victoria

Tuesday 10 November Advice Clinic: The Business of Craft



Craft Victoria's maker workshop program presents an hour-long professional masterclass designed to help makers develop their craft business plans.
Useful for both emerging makers who are just starting out and established makers who are planning a new trajectory this session will guide small business owners to create an effective brand strategy and impactful presence online

This workshop is hosted by Joanna Sim, founder of boutique storytelling service for small businesses, Caravan Creative.

Joanna is a copywriter and digital marketing expert and will guide members in making a productive business plan and setting up achievable, strategic goals for the year ahead. This workshop also includes a Q&A session so participants can harness Joanna's extensive small business knowledge.


This Masterclass will help participants to :

  • Think strategically about your business

  • Look at your vision, objectives and direction

  • Assess where you are at now

  • Make a productive action plan


Date: Tuesday 10 November 2020. 
Time: 1-2 pm 
Where: Online Webinar
Price: Free for Craft Victoria Members
$20 for Non-members
Explore Craft Victoria memberships today


Interested in a Professional Development Session?
Craft members also 
have the opportunity to book into a separate one-on-one Professional Development Session and receive personalised feedback with Joanna Sim on Tuesday 17 November. Book your spot

About Joanna and Caravan Creative

Joanna Sim is the founder of Caravan Creative, a digital strategy and storytelling studio for responsible fashion and accessories brands and makers.

Joanna left behind a career as a copywriter and social media manager in advertising to go into the first of three businesses, Thread Den, a sewing lounge with a packed program of dressmaking and craft classes and a retail store and monthly market supporting local craft and design. And later, she owned The Fashion Market, a pop-up market for local, ethical fashion and accessories makers and vintage and preloved designer women’s clothing.

She now channels her social media and storytelling expertise into helping small businesses develop solid digital strategies to connect with and grow their community in the digital playground.



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